Ritz Carlton hotels say “Let us Stay with You” and the Four Seasons boasts, “Fifty Hotels. Twenty-Two Countries. One Philosophy.” These brand names and their respective branding statements conjure luxury and high-end customer service. What does your brand say about you?
Do such marketing terms as reliable, efficient come to mind? What about, consistency, integrity, professionalism? Of course our personal branding statements will differ from the corporate space. It would be very odd to have your personal brand identity be “just do it.” Now ask yourself this, how you would go about attaching a branding label when it comes to marketing yourself for a career search?
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