A new feature debuts at Voice of the Box! Each month we will feature recommended readings to help kick start or shape your pursuits in the sports business. Through the VOTB book club we hope to continue the discussion online via Facebook. Join us to share insights with colleagues or make recommendations for additional reads.
To launch our first recommended book (or in this case, books) we thought none better than sports marketing pioneer, the late Mark McCormack. Our first entry provides a snap shot of the library of books written by Mr. McCormack during his journey shaping the many business careers for sports celebrities like Arnold Palmer, Tiger Woods, Monica Seles, and Derek Jeter (to name a few).
[button link=”http://voiceofthebox.co/2011/09/what-mark-mccormack-can-teach-you/”] Book Review[/button]